You build the product.We help build the business.with the right roadmaps in your corner.

Equity-free acceleration for customers, pricing, sales, cash, and hiring. AI guides each step, and 1:1 experts are on call when you’re stuck.Equity-free acceleration for customers, pricing, sales, cash, and hiring. AI guides each step, and 1:1 experts are on call when you’re stuck.

Join as a founder Explore membership

0% equityUnlimited 1:1 expert calls24/7 AI coach€2M+ in perksAccess to capital

Your unfair advantage

Everything you need to succeed.

Roadmap

Playbooks that get results

Stuck on pricing, first customers or a deck nobody opens? Follow the exact moves, step by step, until it is fixed.

“People try it, then never pay.”Working

Your path

Turn trials into paying customers

Find where they drop offLook at the last step they reach

Talk to 5 who leftAsk what was missing

Fix the one blockerChange the moment they stall

Proof lands here

AI coach

AI does the heavy lifting

Models, plans, pitch drafts and pricing maths, done in minutes. You spend your time with customers, not formatting.

Coach, Business Intelligence

Scale · Revenue

Writing privately to your AI coach

Ask your AI coach anything about your business…

Experts

Experts who have done it

Hit a wall? Get on a call today with someone who cracked it. Slammed? Hand the build to them.

Your bookings

€0 per call

Greg T.

Scaling and growth · Fri 11:30 AM

€0

Elena G.

Customer discovery · Fri 3:30 PM

€0

Shannon W.

GTM and channels · Mon 11:00 AM

€0

Marcus R.

Brand and positioning · Mon 4:00 PM

€0

Addee A.

Personal branding · Tue 9:00 AM

€0

Sara L.

Pricing and packaging · Wed 1:00 PM

€0

12 calls this monthadded to your bill: €0

Network

A network that opens doors

Get founder support, find beta users in the marketplace, join masterclasses. Ready to raise? Warm investor intros.

Peer founders Masterclasses Marketplace Investor intros

Your unfair advantage

Everything you need to succeed.

Roadmap

Playbooks that get results

Stuck on pricing, first customers or a deck nobody opens? Follow the exact moves, step by step, until it is fixed.

“People try it, then never pay.”Working

Your path

Turn trials into paying customers

Find where they drop offLook at the last step they reach

Talk to 5 who leftAsk what was missing

Fix the one blockerChange the moment they stall

Proof lands here

See the path

One roadmap. From your first idea to your first $10M.

No 100-page binders. Pick the goal that matters, smash the milestones, and stack up proof customers and investors cannot ignore. Start where you actually are, today.

01First customersPaying pilots

02Repeatable motionSales that repeat

03Scale engineSystems + team

04Raise or sellProof investors trust

Offer & customers

ICP & real painSigned off

12 interviews logged

Pricing & packagingIn testing

3 tiers in market Operator call

Retention that compoundsUp next

Churn under 3% / month

Go-to-market

First channel that worksSigned off

Outbound · 9 pilots signed

Sales playbookCoach review

Anyone can close

Operations & team

Unit economicsIn testing

CAC payback 5 months

First key hiresUp next

Hiring plan · leadership rhythm Operator call

Capital

Grants matchedCoach review

2 applications open

Data room & introsUp next

Numbers verified

DRAG TO VIEW

Start today

Start where you are today. Not where the course begins.

An idea, first customers or ready to grow. Pick your goal and the roadmap starts there.

WorkspaceGoal & milestonesChoose your goal

Your next goal

Pick one. The roadmap builds itself around it.

6 suggested

Proven playbooks · Tailored to youView roadmap

Move faster

AI does the groundwork in minutes.

Research, templates and first drafts, ready for you to edit.

Live · Fictional company64 / 120+ drafted

Templates & tests created

ToolCompetitor map

Source: 14 sites checked

Lean canvasTAM / SAM / SOMInterview scriptCompetitor mapUnit economicsPricing test+100 more

Live · Fictional company64 / 120+ drafted

Library · 120+ inside

ToolResearcher

Competitor map

ZocBook · $99MediSlot · $149ClinicFlow · $79Remindly · $29You · Small clinicsDentaPro · $119

Source: 14 sites checked

Lean canvasTAM / SAM / SOMInterview scriptCompetitor mapUnit economicsPricing test+100 more

Get unstuck

Real experts make the judgement calls.

Pricing, hiring, who to sell to, when to raise. Talk to someone who’s done it and leave with a decision.

Live, one to one 00:00

Greg · Product

You speaking

“Is this segment worth building for?”

30 minutes Summary saved to your AI coach

Say what’s stuck. Meet who solved it.

AI Matching

Finding the right experience…

Nia Mensah

Retention strategy

96%

Luca Romano

Customer activation

91%

Tom Brennan

Onboarding design

87%

Say what’s stuck. Meet who solved it.

AI Matching

Finding the right experience…

Nia Mensah

Retention strategy

96%

Luca Romano

Customer activation

91%

Tom Brennan

Onboarding design

87%

Pick your people

Skip the theory. Call experts who've done it.

Product, pricing, sales, hiring, fundraising, or just keeping your head straight. Your calls are unlimited, so try as many people as you like. Each problem gets the expert who already solved it.

Greg T (surname hidden)

Scaling & growth lessons

Phanda E. — Phanda E (surname hidden)
Revenue operations

Tom B. — Tom B (surname hidden)
MVP scope & roadmap

Sara V. — Sara V (surname hidden)
Process design & scaling operations

Jonas W. — Jonas W (surname hidden)
Product analytics

Amara O. — Amara O (surname hidden)
Financial modelling

Diego M. — Diego M (surname hidden)
Fundraising strategy

Priya S. — Priya S (surname hidden)
Paid acquisition

Nia M. — Nia M (surname hidden)
Customer success & retention

Greg T (surname hidden)

Scaling & growth lessons

Get more

Everything else that comes with your membership.

Community, by stage

Tied to a moment in the journey

Community pitch roasts
Real feedback from experts and other founders, before you commit to the wrong plan. Roasted, not wrecked.
Community demo days
Show off what you've built, a product, a service, or a storefront. Build real interest before you open the doors.
Guaranteed trial users
About to launch? Post what you need. The community shows up as your first real users and potential customers.
Investor demo day
Once the numbers say you're ready, a closed-room showcase in front of real investors. By invite, based on our own readiness criteria.